Think of the “godfather of hip-hop” Russell Simmons and you definitely think RICH. He founded the music label Def Jam as well as clothing lines such as Phat Farm and American Classics. With a net worth estimate of $340 million, he is the third richest figure in hip-hop, only behind artists Diddy and Jay-Z. But do you also think of yoga and spirituality when you think of Russell Simmons?
Simmons is the author (along with Chris Morrow) of Super Rich: A Guide to Having it All. His business website www.rushcommunications.com relates his many business successes, which “have spanned music, film, television, fashion, video games, online and financial services” and his activism, which “has encompassed all of the areas touched by his businesses, including poverty, education, social justice and inclusion.”
It’s easy to daydream about being incredibly rich, but Simmons is more than just about having a lot of money. He grew up in a lower-middle class African-American community in Queens and recently was named one of the 25 most influential people of the last 25 years by USA Today. He has two beautiful daughters he adores (and a beautiful, well-known, and accomplished ex-wife Kimora Lee Simmons). Not only does he practice yoga, meditation, and philanthropy, he also eats no meat. He believes that there is a connection between his spiritual practices and his worldly success.
The title of his book Super Rich might make you think it’s all about accumulating money, but to Simmons that term means “the state of needing nothing.” That’s powerful! THE STATE OF NEEDING NOTHING. Imagine being in that
state. Surely, you’d feel super rich. But how do you achieve that state? Simmons says that we have to “clear out the clutter and quiet the noise” that keeps us from “hearing” or connecting with the happiness…or the richness…that is already inside of us.
He says that we attract the world to us by giving until the world can’t live without what you have to offer. Huh? To get rich, you just give away what you have? YES! He quotes yogis: “You never lose what you have given” and says that if you “just show the world a fraction of the sweetness and honesty that’s in your heart, it’s going to come running after you.”
What else can you do to attain the STATE OF NEEDING NOTHING?
- Access stillness…that “quiet, peaceful mental state that allows you to be completely present in life.” Then you can become “totally connected with the inspiration and imagination that’s inside [you].”
- “Stay focused on your work without any expectations for, or concern with, the fruit of your labor” and “operate out of a zone of pure focus and clarity” like Michael Jordan did on the basketball court.
- Be a business yogi and “only do shit you believe in. Period!” Vegan Simmons, for example, says he would never invest in a restaurant that serves meat. If you are a yogi, you won’t do work that creates instability or suffering in the world. Let go of the results…and watch what happens!
- “Be reborn every day.” Simmons went from being a drug dealer to a mega-rich businessman, yogi, author (he previously penned the New York Times best seller Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success), and humanitarian. How did he do that? He “began moving away from [his] unconscious state and toward enlightenment.” He says it is important to “get open”…to be fluid and creative and never rigid.
- Build bridges…with people of other races, religions, beliefs, etc…that will bring people together. Recognize that we are all connected.
- Practice and realize the power of acceptance and love of others and what is.
- Enjoy and be grateful for the material things, but don’t become burdened by or attached to what you have. Instead, achieve balance in life.
- “Make a real commitment to being conscious and compassionate.” He quotes the story of the Bhagavad Gita and Arjuna’s final words to Lord Krishna: “Through your kind conversation, I’ve woken up and am conscious of who I really am.” Simmons says that even if you fall short in all the above things, if you are conscious and compassionate, you will…like Arjuna…become more awake, which is “central to all your success.”
Simmons says that, armed with the knowledge in the book, we can be like Arjuna and:
To fight not for what you can get for yourself, but what you can give to others.
To fight not for your own abundance, but for the abundance of others.
To fight not for your own security, but for the peace and safety of others.
To fight not for your own joy, but for the happiness of others.
To fight not for your own upliftment, but for the enlightenment of others.
Russell Simmons, hip-hop, fashion, and multi-business mogul, yogi, father, UN Goodwill Ambassador, vegan, and philanthropist, ends the book by saying:
When you are devoted to fighting for these things with a smile on your face and love radiating out of your heart, then all these things will be yours. You will have it all. You will be Super Rich.
How refreshing to see someone who truly is super rich in every way practice what he says. Thanks, Russell Simmons.
NOTE: This post also appears at http://project-prosperity.com/2011/07/30/hip-hop-yoga-and-being-super-rich.

unfolded there…and what had unfolded during the planned robbery…was a testimony to what can happen when people let go of fear and see the good in each other.
prosperity. I incorporate various precepts in my spiritual practice. I love the Buddhist concepts of loving-kindness, that suffering ceases when we let go of our attachment to ideas, people, places, and things, and that we can increase our own peacefulness (thereby increasing the peacefulness in the world) by practicing mindfulness and allowing life to flow. For some reason, these precepts are threatening to my Christian friend and he often mocks me not so subtly as if to say “Do you think Buddha can hear you?”
Especially in the U.S. we have had this notion that we are independent and not connected to the rest of the world…that global body. Look what happened with the economic crisis here…it brought down economies around the world. Our greed, self-centeredness, and narcissim infected others and caused the global body harm.
We feel persecuted and cut off from others.








Women Food and God: Reteaching Ourselves Loveliness
15 06 2010Geneen Roth has a huge hit with her book “Women Food and God.” Oprah devoted an entire show to interviewing Geneen and talking about the book. On the New York Times Bestseller list for 12 weeks and currently #1 on the Hardcover Advice list, the Times describes it as “How women can free themselves from the tyranny of fear and hopelessness surrounding their bodies.” How do I describe it? Sheer genius. I’ve read other books by Roth such as the cleverly-titled “When You Eat at the Refrigerator, Pull Up a Chair,” but this one is her best.
For those of us who have used food to avoid feeling our emotions and to alleviate boredom, exhaustion, and/or loneliness, Geneen is one of us. She confesses to having gained and lost more than a thousand pounds and has been dangerously under- and overweight. One day she gave up the struggle with food and her body and began to trust her body and the Divine. Her book includes the principles and practices that show how any overeater can do the same.
I am one of those who has struggled with food for over two decades. For the first 30 years of my life, it just wasn’t an issue and then life became difficult and messy and I didn’t know how to cope. Food seemed to be the easiest way to squelch feeling angry or sad or any other emotions that overwhelmed me. And I put on weight…a lot of weight. It is only as I allow ease in my life, increase my connection and oneness with the Divine, and practice self-forgiveness and self-acceptance that the weight is beginning to peel away.
After I finished “Women Food and God,” I immediately started reading it again. I have never done that…ever. The book…and Geneen’s powerful and at times irreverent…words sent shock waves through me. Here are some of the things she says that particularly spoke to me:
I urge you to visit Geneen’s website at http://www.geneenroth.com and to buy her book immediately if you can relate. She will show you how to “reteach [yourself] loveliness.” Simple. Perfect.
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